Chase your dream,
not the algorithm.
Running a creative business is fulfilling…and exhausting. I know as a handmade business owner you often feel:
Overwhelmed by marketing and admin
Tired of watching content vanish into the algorithm
Ready to move forward with intentional, sustainable growth
Hello, florrie was born to give creatives an online space that works for you, not the other way around. To nurture authentic engagement as well as your creativity..
Your website should be working for you, even when you’re offline.
I design strategic, warm, and personality-filled websites that help handmade business owners like you connect with your customers, share your story, and sell your work, all in one beautiful, easy-to-manage space.
No more chasing trends. No more fighting algorithms. Just a thoughtful online home that grows with you and supports your business in a sustainable way.
Hello, florrie!
Design that understands the handmade industry, because I’ve been there.
I’m Claire, web designer, maker, and the heart behind Florrie Studio. With over 20 years in the handmade world, I get what it’s like to do it all. My approach combines intuitive design, friendly guidance, and strategy rooted in what actually works for creative business owners.
Recent Launches
Toller
Mika
Let’s create a website that feels like home,
and works like a shop assistant.
Whether you’re ready to grow beyond social or want a fresh foundation to build on, I’m here to make the process feel simple, supported, and (dare I say?) enjoyable..